Show Me Your Mumu

Show Me Your Mumu is a California based clothing line that sells more than their flowy, flowery outfits – they’ve started a trend of selling a life style. Show Me Your MuMu defines its brand in its mission statement: “MuMu is not simply a garment, it is a lifestyle. Spontaneous. Fun. Easy going. Unique. Versatile. Imaginative. Well-traveled. Make-believe. Gold, silver, and bronze worn together. Feathers and jewels. Explorers and inventors. It all encompasses the Mumu, and a way of life.”

They have changed the meaning and connotation of a traditional muumuu, like your grandma would wear, from frumpy and ugly to fun and flirty. Mumu has even started a bridesmaid line! They utilize social media for the majority of their marketing efforts and promote customer engagement and loyalty more than any other brand I know. They do weekly giveaways on Instagram where you post your photos in their clothes with the hash tag #mumumondaygiveaway for a chance to win a free mumu! This is a great branding effort because one mumu averages about $130.

In addition to social media, Mumu has a loyalty email program.  I receive emails from them about sales with exclusive promo codes that the normal customer doesn’t receive. 

They really connect with their target market of trendy girls between the ages of 18 and 30. Mumu also travels to colleges across the country to do trunk shows at sororities. Kappa Delta at the University of Georgia has one every semester! Their crew will be here in March with the new summer collection!