Planet Blue is a boho-chic boutique that has phenomenal social media marketing strategy. Their strongest platform is Instagram. Posting anywhere from two-four posts a day, Planet Blue keeps you entertained and engaged with their latest products and sales without annoying you by flooding your feed. They have over 370 thousand followers. I think they are successful because their posts are not always of only the clothes. They will post cute and funny sayings or beachy landscape photos. Their target market is young, trendy women between the ages of 16-30. They are very successful in getting millennials to follow them. In addition to those posts, they have a blog. They post things from what to style their clothes with to their New Years Resolutions. A lot of times they will have famous bloggers with large followings post wearing their clothing. Rocky Barnes and The Salty Blonde are just a couple blogs with large followings. Their partnership, per say, with Planet Blue markets for both their and Planet Blue's social media accounts.
Recently, they have began posting whenever one of their brick and mortar stores is having a sale. For example, last week their store in Santa Monica had 50% off the entire store, so I called and ordered through that store to get the discount. Had they not been so present on Instagram, I never would have seen that deal. Another great tool they utilize is on their online store. If you are browsing and shopping online and place something in your basket, but do not purchase it, they will send you an email with a coupon code saying something along the lines of, "Don't forget about me! (the clothing item) Enjoy $15 off!"
Planet Blue is great at keeping consumers engaged and active on their accounts. A lot of their posts recieve over 100 comments from girls tagging one another because they love the top or friends who just want to show each other a funny post referencing a JBiebs lyrical pun.
This is awesome! I had never heard of this boutique, but I have a few boutiques that I follow and keep up with when they have good deals. I think it's a really cool way to keep customers in the loop about the stuff the stores offer because as we're scrolling through our feeds it's super easy and convenient to make that part of routine rather than having to go out of our way to shop. I will definitely be following this boutique on Instagram from now on! The funny posts and guest bloggers is a really innovative way to keep customers engaged. I think it's also really cool that the store might not be well known but they have such a large follower base. I wonder if their would be a way to use their social media to help gauge the customer loyalty. Good post!
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