Recruitment Through Social Media

With college decisions coming out over this past month, social media has been flooded with not only acceptance letters of the young seniors, but with campaigns and, ultimately, advertisements from sorority girls across the nation.  Originally, sorority recruitment was a week long process that began a week before school. It was an equal playing field. Girls would tour houses and base their decisions off of who they met and which house they found the prettiest. But, in todays digital age, recruitment begins the moment you post you were accepted into college. 

An entire industry has been created out greek life recruitment.  Companies are paid thousands of dollars to showcase a group of 200 girls the best they can in a video or to manage their social media. One company in particular that is on the rise is CollegeWeekly. CollegeWeekly is basically a PR firm for greek life across the U.S.  They create and post content across college campuses. Another, that has been around a tad longer is Total Sorority Move, a sister website to the infamous Total Frat Move.  They write articles and rank greek life. Highschool girls begin seeing these posts and "ads" for sororities before they even apply to colleges. 

One of the biggest platforms for sorority promotion is Tumblr.  Tumblr is an endless feed for sororities to show case that they have the most fun, the prettiest, the sweetest, the most adventurous girls. Sororities push their Tumblr pages out to the world via other social media platforms to get their name out there. So now, when girls come through rush in August they know "I want to be a Zeta, KD, or ADPi" (all of which are just examples. 

Our digital age has changed the game for sorority recruitment. Millenials are spending more money now than ever on content creation - and all just so they can boast that a website find their group of 200 girls the "hottest" or "top tier." Quite silly if you ask me, and I'm the one who writes the thousand dollar checks for my sorority.